Post by account_disabled on Feb 28, 2024 5:16:25 GMT
Don't you also believe that " storytelling " is an overused word in the world of communication? This concept is now so widespread that it is applied to any marketing strategy or idea. Is this right? No, the ideal approach to explaining a product, service or project is not always to tell it as a story. Nonetheless, storytelling is a powerful weapon in the hands of the capable marketer . Especially video storytelling ! Why? How can you use it for your communication? video storytelling THE CHARM OF VIDEO CONTENT The main reason why video storytelling is successful is that it combines the consolidated formula (for millennia) of the story structure with the contemporary and fresh tool that videos are today. But aren't there too many videos out there now? Absolutely not. The variety of platforms, mediums and motivations allows you to create unlimited video content . And all different, in quality or style or structure.
So you shouldn't think that video Nigeria Phone Number storytelling is such an already seen approach that it is no longer interesting: the problem is just that it is used for everything. So why videos and not another means of communication? Because videos quickly convey complex concepts and work on an emotional level through multisensory stimuli. TAKE THE USER TO THE CINEMA A non-negligible detail: we are completely used to seeing stories told through videos. Films, TV series, short films... how many dozens of video contents do we see every year? It's clear, video storytelling is perfect for our times. However, we have now become accustomed to very high quality productions even for lesser-known TV series. And, while for a Vlog or a social live broadcast the expectations on the quality of the video are low, for an emotional commercial the matter becomes complicated. Let's take the classic corporate video as a point of reference.
With users increasingly accustomed to incredible quality footage even for smaller productions or even videos on YouTube, you can't afford to entrust your video storytelling to images that don't live up to expectations. How can you contain expenses and bring home the best result for the content you want to create? MAXIMIZE RESULTS AND EMOTIONAL IMPACT In reality, the costs of making quality videos have dropped over time. Today you can find capable studios and video makers capable of creating excellent products at "affordable" prices. However, we are probably talking about thousands of euros. And you can save them if you have the equipment, know how to shoot and edit quality videos and can manage the project completely on your own. Can you save that money by instead devising a video- storytelling strategy that gives up quality in favor of the message and the number of contents? In our opinion, no.
So you shouldn't think that video Nigeria Phone Number storytelling is such an already seen approach that it is no longer interesting: the problem is just that it is used for everything. So why videos and not another means of communication? Because videos quickly convey complex concepts and work on an emotional level through multisensory stimuli. TAKE THE USER TO THE CINEMA A non-negligible detail: we are completely used to seeing stories told through videos. Films, TV series, short films... how many dozens of video contents do we see every year? It's clear, video storytelling is perfect for our times. However, we have now become accustomed to very high quality productions even for lesser-known TV series. And, while for a Vlog or a social live broadcast the expectations on the quality of the video are low, for an emotional commercial the matter becomes complicated. Let's take the classic corporate video as a point of reference.
With users increasingly accustomed to incredible quality footage even for smaller productions or even videos on YouTube, you can't afford to entrust your video storytelling to images that don't live up to expectations. How can you contain expenses and bring home the best result for the content you want to create? MAXIMIZE RESULTS AND EMOTIONAL IMPACT In reality, the costs of making quality videos have dropped over time. Today you can find capable studios and video makers capable of creating excellent products at "affordable" prices. However, we are probably talking about thousands of euros. And you can save them if you have the equipment, know how to shoot and edit quality videos and can manage the project completely on your own. Can you save that money by instead devising a video- storytelling strategy that gives up quality in favor of the message and the number of contents? In our opinion, no.